Ecobricks: blocbank
Branding and Interactive Design
Client: Ecobricks
Final Major Project
The Brief
Create awareness for blocbanks across the world. This is to encourage people repurpose their plastic waste into Ecobricks. Only 9% of plastic waste has ever been recycled and ecobricking cuts down and eliminates the plastic pollution going into the biosphere. These bricks are sent to less economically developed countries in order to build homes, schools or shelters.
Solution
The rebrand of Ecobricks develops a contempoary and refreshing aesthetic, which raises the awareness of plastic pollution. The simple, authentic, and hand-made design indicates that people-centred movements are the only way to create change. Blocbanks provide an accessible station which brings a visual and tactile element to ecobricking, this allows users to track their ecobricks via the app and see the huge impact their small actions can create.
